Music refers to the art of expressing emotions through voice or instrument by combining beats, tunes, and voices.

Music allows for one to express emotions and process the feelings given from the song.

Music is music because of the expressions of emotions and the joy it can bring to people. PSY does this exceptionally well.

The melody is easy on the ears and the lyrics are straight forward. Music without a filter for its lyrics creates joy and is often times, comforting.

PSY's music is great for any positive occasion such as a vacation, going for a drive, and any other scenario that would do his music, justice.

His music is very distinctive and undeniably addictive. The melody may be loud and bold but his lyrics are philosophical. They talk abut self help, love, and a broad perspective on life.

PSY released his new album, "Ssada9" on May 29th. We at Dispatch observed and listened to the music he claims to have been preparing, for five years.

◆ Ssada9 In North America

As soon as PSY released his new album, North America had responded quickly. "That That" quickly soared to #1 on major music charts and iTunes.

"The cut was created with the express intent of becoming lodged in the ears and minds of millions, and there’s a good chance it’s going to do just that." (Forbes)

"It's bound to become another hit for both acts." (Forbes)

The track had ranked high in a total of seventy three countries on the iTunes Top Song charts.

"K-Pop Past Meets K-Pop Present as BTS’ Suga Stars in Psy’s ‘That That’ Video." (Rolling Stone)

Some claim that the song is seeing great results due to the influence of BTS's Suga. However, Forbes claim that "Psy surely could have enjoyed a successful comeback without bringing anyone else into the fray."

◆ That That, PSY

"That That" is a track made entirely by PSY and BTS's Suga. The two had wrote, composed, and produced the popular song.

PSY had come to a decision to venture out on different genres besides his usual EDM. (One can experience PSY in his zone with EDM in his song, "Everyday.")

"That That" is a Latin pop genre. Suga's rap verses are mostly incorporated in the Latin melody. Together with PSY's singing/rapping, the track made for the perfect collaboration song.

The song is a little rough on the edges but all of that makes for the greatness of the track.

A PSY music video wouldn't be complete without some humor. The unique choreography went surprisingly well with the Latin pop genre.

Suga remarked, "I thought I was only here to make music." The star had only intended to write the song at first, but eventually appeared in the music video alongside PSY. Whatever the reason was, no one seems to have any complaints.

◆ A Message Within "That That"

There was also a hidden message in the music video. PSY had wore his iconic blue suit he wore in the immensely successful, "Gangnam Style."

BTS's Suga slaps PSY's cheeks and the solo artist proceeds to have blood trickling down his nose. PSY remarked, "That scene emphasizes a closing chapter of Gangnam Style." 

The scene shows PSY parting ways with the past PSY, once known as the "Gangnam Style" phenomenon. The solo artist remarked, "I'm at ease now. That's just my biggest trophy."

Although the song may seem like a go-to optimistic song at first, it hid a special meaning to the singer himself. The addition of the meaning did not hinder the easy-to-listen to atmosphere of the song.

The raw emotions and obviously catchy tune is what makes his music so appealing to many people. Perhaps, that may be one of PSY's charms.

◆ Transcending Barriers of Generations

Another showstopper, "Now" is an adaptation from the 1987 track "Now" from The Seoul Family.

(It's originally a pop genre. The original song is called "When The Rain Begins To Fall" by Jermaine Jackson and Pia Zadoa.")

PSY's rendition of the track was taken in a different approach, and also making it authentic to his color during the process.

The tune was made with the intentions of going "Newtro", a word to describe something as new and retro.

The song is mainstream pop but the track he collaborated on with Jessi, "Ganji" is full of hip-hop beats and rap verses.

PSY had used the newtro genre into almost all of the tracks in the album. The solo artist's album is selling in CDs rather than the digital singles we see often today.

◆ Taking in the Pleasure of music

"Happier" a collaboration track with PSY and soloist, Crush, is self explanatory in that the song is made to bring happiness. "forEVER" with Epik High's frontman Tablo, delves into deeper feelings on time.

"Hello Monday" speaks on the weight and pressures of adulthood. In contrast, "Dear Me" is a comforting tune to anyone who may be feeling similar baggage.

The album is full of twelve songs. Out of twelve of the tracks, PSY had created the lyrics for ten. One can distinguish between PSY's lyrics when humor comes into play.

PSY is true to his colors in his music whether it's his tone of voice, movements, lyrics, and tittles.

The solo artist is one that does not shy away from speaking his mind through his music. He is as he is without the need to sugarcoat.

As some claim, "If one personally watches PSY's performance, one can laugh but cannot look down on him."

◆ Comic Relief

"He wears these really weird outfits, dances crazily.. PSY is still the same as ever."

These are a few of the things PSY wants to hear from adults in their twenties. The solo artist's target audience has always been adults in their twenties.

PSY remarked, "My songs have a little bit of my youth in them. I think it's great if I can recycle that energy to the younger generations."

PSY's unchanging love and passion for music is evident in the way he talks and produces his songs. He still has plenty more he wants to say and will continue to speak his mind.

’Yes, I am a seasoned veteran of 22 years / If you're excited, so am I / My fate is a class clown / I'm good at reading the room / (‘9INTRO’)

PSY claims that he's a natural class clown, a comic relief. The solo artist will truly live up to his claim and image, be it in his forties, fifties, and well into his sixties. PSY is a classic legend that is sure to go down in history.

<Photo credits=P Nation, 'kworb' screenshot>

<Translated by=Justina Kim(Dispatch)>