French luxury brand Chanel announced on the 22nd that it will select Jennie, who has been a Chanel Ambassador since 2017, as a model for the Chanel 22 bag.

Korean singer Jennie is an iconoclastic K-pop artist who enjoys worldwide popularity and has implemented a mini-version of the latest Chanel bag, leading Inez & Vinoodh into the streets of Seoul for the campaign.

For the fourth episode, Inez & Vinoodh created an original story based on Jennie's taste and personality, just as Lily Rose Depp,Margaret Qualley and Whitney Peak previously brought life to the tote and backpack versions of the Chanel 22 bag. Following Los Angeles, Palm Springs and New York in the U.S., the campaign is set in Seoul, the capital of Korea.

Inez & Vinoodh call me 'My Girl,'" Jennie said. "I feel at ease because they look at me as an ordinary girl, not Jennie in the spotlight. "I'm on stage and in public as a member of BLACKPINK, but I think this campaign shows what kind of person I am." She explains that she interprets the times in a unique and universal way as a woman of this era.

Jennie also expressed her affection for the number 22, saying, "My first solo song came out at the age of 22 and started a new world tour with BLACKPINK in 2022.

The campaign video will be released on April 3.