On May 9th, luxury fashion brand Dolce & Gabbana announced, "We have selected NCT member Doyoung to be the brand's first ambassador for Korea and Japan." The statement continued, "For Dolce & Gabbana, music has always been a great source of inspiration and the best tool for expressing the brand. Doyoung showcases his charisma and talent as a global K-pop icon through his unique music and style."
Doyoung is actively making a name for himself as an NCT member on a global scale. On April 17th, the singer released his first mini-album 'Perfume' as a member of NCT’s subunit ‘DoJaeJung’, which set a record for the highest-selling album for a K-pop unit in the first week after debut.
Doyoung expressed his excitement, saying, "I am truly delighted and thrilled to be part of the Dolce & Gabbana family. I believe that the strong connection between myself and the brand will create a great synergy in the future.” He added, "I am looking forward to the new creations I can be a part of with Dolce & Gabbana."