Luxury brand Ferragamo has chosen NCT’s Jeno to be their first-ever global male brand ambassador.

This is a historical partnership for Ferragamo, which began with Jeno’s attendance at the Milan fashion show in February earlier this year. The appointment of a K-pop artist itself showcases the significant bond and synergy of luxury fashion brands and global artists.

Ferragamo’s Creative Director Massimiliano Giornetti said, "Jeno's music, style and persona serve as a strong connection to the young generation worldwide. We are thrilled to collaborate with him, as he shares our passion for constantly creating and pursuing new things that Ferragamo strives for."

Jeno expressed his gratitude by saying, "It is a great honor to join Ferragamo as their global ambassador, with its long heritage and tradition. I am excited for the new journey and the synergy that we will create together. I ask for your love and support for the journey ahead with Ferragamo."