BTS member V (Kim Taehyung) joins Cartier as an ambassador, becoming the new face of the Panthère de Cartier campaign.

Cartier announced this news on the 19th, stating, "V is more than capable of embodying the creative spirit and captivating gaze of the Panthère, which is a symbol of Cartier."

Cartier mentioned that V, who is considered one of the most talented figures of his generation, showcased the qualities of a Cartier ambassador that align with jewelry creation.

Arnaud Carrez, Senior Vice President and Chief Marketing Officer of Cartier International, explained, "In order to express the charm and aura of the Panthère, we naturally chose V. With his overflowing personality and intense presence, V, as a dancer, musician, and art enthusiast, makes choices driven by his creativity and showcases his unique style and elegance." He expressed his anticipation for V's activities as a Cartier ambassador.