On August 21, Givenchy Beauty released photos of Hyungwon in the magazine Singles and announced that the luxury brand had selected him as their new brand model.
The published photos contains Hyungwon's unrivaled appearance in an all-black outfit with a hairstyle that exposes his forehead.
With his black eyes and red lips, Hyungwon created a sexy yet mysterious atmosphere. A sleeveless outfit exposed Hyungwon's muscular physique.
Despite a busy schedule, Hyungwon took the photo without a trace of fatigue, and also took care of the staff.
On July 25, Hyungwon formed Monsta X's first unit with Shownu and released the first mini album 'THE UNSEEN'.
Hyungwon explained in an interview that the unit's color is "white" which can be paired with any other color.
He also expressed his special affection for fans, saying, "For Monbebes (fandom name) who love even my painful parts, I am ready to appear as Monbebes want."
An official from Givenchy Beauty said, "Hyungwon has a strong influence as a global K-pop artist beyond Korea. His charm matches with the direction of Givenchy Beauty, which is why we selected him as our official model. We expect Hyungwon to create positive synergies with our brand as the male beauty market expands."
On August 18, Hyungwon, along with member Shownu, went on stage at the world's largest K-culture festival 'KCON LA 2023' held in Los Angeles. On August 26, the unit will also perform at 'KRAZY K-POP SUPER CONCERT'.
<Translated by=Jiwon Kim(Dispatch)>
