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Calvin Klein Presents Son Heung-Min for Calvin Klein in Korea
by. Kim jiwon

On September 12, Calvin Klein announced that the brand will present a capsule collection Son Heung-min for Calvin Klein created in collaboration with brand ambassador Son Heung-min exclusively in Korea.

According to the brand, the collection is comprised of eight essential Calvin Klein styles selected by Son Heung-min. The silhouette features a relaxed fit and contour seaming details that make it both comfortable and stylish.

Based on white, black, and gray, bleached mauve and deep blue were selected as point colors for this collection. Each of the styles is marked by a graphic interpretation of Son Heung-min's signature number, 7, and the classic Calvin Klein logo.

Son Heung-min said, "Since joining Calvin Klein last year, I have been proud to show a different side of myself to fans around the world. Having a collaboration with Calvin Klein allows me to showcase my personal style in a new way. I think it was a good opportunity. It was a great experience collaborating with the Calvin Klein team to incorporate my identity in sports and fashion into the products, and I hope that my fans feel just as confident wearing these products as I do."

The campaign, shot by Kim Hee-jun, focuses on the details of the collection's items and captures Son Heung-min's charisma. As stated by the brand, the campaign video shows his sports spirit through dynamic movements.

The campaign, which demonstrates his confidence in sports, will be launched on September 12, and the capsule collection will be available online and at The Hyundai Seoul pop-up store from September 14 to 20.

<Translated by=Jiwon Kim(Dispatch)>

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