NewJeans topped the rookie band brand reputation rankings in November.
Using big data collected from October 2 to November 2, the rankings were determined by analyzing consumer participation, media coverage, interaction, and community awareness of various rookie groups. This ranking only included idols who debuted in 2022 or later.
NewJeans topped the brand reputation rankings with an index of 3,782,258, which fell 13.40% compared to last October's 4,367,463. A participation index of 470,498, a media index of 685,012, an interaction index of 1,230,674, and a community index of 1,396,074 were recorded.
Zerobaseone rose to second place with a brand reputation index of 1,655,018. A participation index of 181,594, a media index of 236,693, an interaction index of 625,602, and a community index of 611,129 were recorded. Compared to last October's brand reputation index of 1,328,695, it rose 24.56%.
RIIZE climbed to third place with a brand reputation index of 1,351,756. A participation index of 501,270, a media index of 367,095, an interaction index of 225,835, and a community index of 257,556 were recorded. Compared to last October's brand reputation index of 822,425, it rose 64.36%.
LE SSERAFIM and NMIXX took 4th and 5th place respectively.
Koo Chang-hwan, director of the Korean Business Research Institute, said, "New Jeans ranked first in the rookie group brand reputation rankings in November 2023. 'Enter,' 'record,' and 'award' topped the link analysis, while 'get up', 'super shy,' and 'billboard' were the top keywords. In the positive/negative ratio analysis, the positive rate was 83.41%."
Check out the top 30 for this month below!
- NewJeans
- Zerobaseone
- RIIZE
- LE SSERAFIM
- NMIXX
- H1-KEY
- BoyNextDoor
- PLAVE
- Kep1er
- EVNNE
- tripleS
- FANTASY BOYS
- TEMPEST
- ARTBEAT
- CSR
- CLASS:y
- &TEAM
- YOUNITE
- NINE.i
- IRRIS
- Girls' World
- The Wind
- n.SSign
- We;Na
- ABLUE
- Queenz Eye
- mimiirose
- ADYA
- xikers
- 8TURN
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<Translated by=Jiwon Kim(Dispatch)>
