The debut song 'Batter Up' music video by Baby Monster has set a new K-pop record, proving their strong impact as the next-generation girl group under YG Entertainment.
According to YG Entertainment on the 28th, Baby Monster's 'Batter Up' music video surpassed 22.59 million views within 24 hours of its release on the 27th. This sets a new record for the most views in the first 24 hours for a debut music video in the history of K-pop groups.
The success of Baby Monster was anticipated, as it quickly surpassed 12 million views within half a day of release, securing the top spot on YouTube's trending videos. Their solid global fan base, built through high-quality covers and a reality series documenting their debut process, contributed to this achievement.
Not only on YouTube but also on various global charts, Baby Monster is making a significant impact. They claimed the top spot on music video charts of major local streaming sites such as Line Music in Japan and QQ Music in China. Especially on QQ Music, they ranked 1st in the 'Music Index Chart,' which compiles real-time interactions and streaming from music fans, as well as excelling in 'Rising Chart' and 'New Song Chart.'
Their popularity extends to music streaming platforms, with the song topping iTunes charts in 21 countries and securing a place in the top 5 on worldwide charts. Despite being a newly debuted group, they even entered the music charts of the United States and the United Kingdom, known as the two major music markets worldwide.
The global success of Baby Monster, generating a tremendous wave of popularity in the global music market right from their debut, is expected to continue in the future. After setting the benchmark for K-pop with their debut in just one day, anticipation is high for what new history they will create.
Baby Monster is YG's new girl group, the first to be introduced in seven years after BLACKPINK. They have also been recognized by Billboard as a 'K-pop artist to watch.' Currently, their official YouTube channel has surpassed 3.54 million subscribers and accumulated over 500 million views.
<Photo=YG Entertainment>
<Translated by=Gawon Park(Dispatch)>
