Suga's photo appeared in Maison Valentino's new campaign as a brand ambassador. The photoshoot was filmed before the singer's enlistment in September last year.

In Valentino's The Narrative Men campaign, you can see glimpses of Suga's daily life between moments surrounded by enthusiastic cheers and moments alone.

Suga has been with Valentino as a contemporary diva (DI.VAs) since January 2023. The singer embodies the values and identity of the generation he represents in an impromptu and contemporary way, as he has built his own unique style, conveyed his values, and led change. The Maison shared that it further expresses the Maison's new masculinity.

This campaign, shot by world-renowned photographer Theo Wenner under the direction of the Maison's creative director Pier Paolo Piccioli, tells the inner story of a celebrity in the streets and studios of Seoul. Secretly captured moments reveal Suga's confidence to shine even brighter among the stars.

Maison Valentino introduced Sugar, free-spirited romantic artist, as a perfect example of the Valentino The Narrative collection, a reinterpretation of the essence of tailoring.

<Photo Courtesy of Valentino>