Singer IU generated curiosity with new, unique visuals. 

EDAM Entertainment posted a version of its concept photo "I Win" of its 6th mini album "The Winning" on IU's official social media on the 1st. 

IU's unexpected transformation truly stood out. She showed off her trendy charm with her new blonde hair and a mint colored halter neck dress.

The "receipt" was used as a key point item. There were phrases written with unknown meaning. She posed with her face half covered with the large receipt. 

IU previously released her pre-release single "Love Wins All" on July 24th. Within one hour of its release, the new song ranked No. 1 on Melon's Top 100 chart and Hot 100 chart.

It succeeded in a perfect 'all-kill' on the music charts. It topped the daily charts of Genie, Bugs, Flo, and Vibe, weekly charts of YouTube music, and the weekly integrated charts of iChart. 

Meanwhile, IU will release the entire song "The Winning" on major music websites at 6 p.m. on the 20th. The physical album will also be officially released on the same day.

<Photo=EDAM Entertainment>

<Translated by=Jisu Kim>