The Birmingham City FC, a professional football club in the UK, used the BTS logo.
On the 30th (local time), Birmingham City FC posted on social media to congratulate the acquisition of Korean football player Paik Seung-ho. The post featured the acronym 'PSH' representing Paik Seung-ho's English name, along with a logo that closely resembled the emblem of BTS. Fans couldn't help but express their confusion.
They pointed out, "Congratulations on signing with Paik Seung-ho. However, this emblem is the logo protected by BTS's trademark rights." One fan tagged the accounts of HYBE and Big Hit Music in the post, stating, "They have unlawfully used and altered BTS's copyright logo. I hope they file a lawsuit."
Paik Seung-ho has become the first Korean player to join Birmingham City FC and is receiving congratulations from many. However, concerns are also rising unintentionally due to the replication of the BTS emblem.
HYBE had previously emphasized, "The company will strengthen monitoring and take strict measures against actions that infringe on publicity rights that both the company and artists have invested significant capital and effort in, and that are commercially exploited." This statement was made in response to the situation where the military letter app The Camp was operating individual communities for BTS members and used the term 'Official.'
Therefore, there is keen interest in HYBE's stance on Birmingham FC's use of the BTS logo this time.
Meanwhile, all BTS members are currently serving in the military. The eldest member, Jin, is expected to be discharged in June, and the day of their full group activities is anticipated to be after June 2025.
<Photo=Birmingham City FC SNS, Big Hit Music>
<Translated by=Gawon Park(Dispatch)>