Jewelry brand J.ESTINA revealed the spring season campaign they worked on with the singer IU.

This campaign is based on the idea of "NEW SHINE BLOWS", as it portrays the excitement for a new year, new season. It plans to show J.ESTINA's spring jewelry collection under the warm, pink sky.

In the revealed photos, IU shows off a pleasant smile with a youthful jewelry look. The jewelry styled with the white square necked knit was J.ESTINA's 'ETER' collection. It symbolizes infinity and is completed with the alphabet J, for J.ESTINA.

IU's pick 'ETER' collection exudes a classic and chic mood with the 3 colored gold-oval ring shape, depicting the symbol of eternity.

In another photo, IU boasted her unrivaled visuals in a peach fuzz colored off shoulder with a half up-half down hairstyle. 

The earrings matched with her necklace are also a collection of 'ETER'. The drop earrings can be styled in two different ways.

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<Translated by=Jisu Kim (Dispatch)>