Jennie of BLACKPINK captivated global fans with her alluring and elegant charm.

Chanel announced on the 1st that "Jennie, a house ambassador, was selected as a muse of the PREMIÈRE Original Edition Watch Collection."

Chanel revealed the 2024 PREMIÈRE campaign led by Inez and Vinoodh, along with the news of Jennie's selection as a muse.

In the picture, Jenny showed her alluring yet powerful charm with Paris in the background. She looked at the camera with provocative eyes.

She showed off her small face and doll-like features. A chic vibe was felt. Luxurious sexy charms are a bonus.

PREMIÈRE is the first watch introduced by Chanel in 1987. It features a design inspired by the unique aesthetics of Chanel House.

An octagonal stopper of N°5 perfume was chosen as the case and was dressed in black lacquer. It completed a unique and modern design by weaving the leather and chain used in Chanel's Iconic Bag. 

Meanwhile, Jennie has been selected as Chanel's ambassador since 2017. Since 2022, she has been working as a muse and house ambassador for the Chanel Coco Crush Collection.

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<Translated by=Jisu Kim (Dispatch)>