"Our love and passion for music has grown... We will continue to move forward" (New Jeans)
New Jeans was selected as the most influential female artist in the music industry.
New Jeans attended the "2024 Billboard Women in Music Awards" held at the YouTube Theater in Los Angeles on the 6th (local time).
In addition to New Jeanss, this year's ceremony was attended by pop stars such as Carol G, Charlie XCX, Ice Spice, Maren Morris, Thames, and Victoria Monet.
New Jeans won the Group of the Year Award. They are the first K-pop artist to win the award. It is the first time in nine years that the winner of this category has been awarded since the U.S. girl group "Fifth Harmony" in 2015.
The presenter, American country singer Rainey Wilson introduced New Jeans, saying, "They have led a new wave of girl groups in K-pop, which has long been a male-dominated genre."
"We can't believe we're going you all here at an award ceremony full of such great artists," New Jeans said. "Every artist here inspired us. Our love and passion for music has grown even more. Thank you."
They looked back on the two years since their debut. "We've been blessed. We experienced many new and interesting things. It was such a great year."
"It would not have been possible without our Bunnies (fandom name) and everyone else who helped us," New Jeans said. "We will do our best to keep moving forward. We want to share our love of music."
On the day, they performed "Super Shy" and "ETA." High-teen charms were emphasized with a preppy school look styling. Their energetic performances heated up the mood. Everyone was singing along and shouting for each song.
Since last year, New Jeans has been prominent in the U.S. music market. They used sounds that were not familiar to existing K-pop music programs such as Jersey Club and UK Garage.
In particular, their easy listening songs attracted music fans all over the world. They showed a steep rise in radio and streaming sectors worldwide. This led to favorable performances on various global charts. It entered five songs only on Billboard's "Hot 100."
Billboard named New Jeans as the cover of the magazine last month. "There was a common belief in the industry that only boy bands could build and succeed in core fandom, but New Jeans is changing the paradigm for success of female groups," it said.
Meanwhile, the "Billboard Women in Music Awards" is an award ceremony that selects female artists, creators, producers, and executives who have had a great influence on the music industry in the past year. It was launched back in 2007.
<Photo=Billboard>
<Translated by=Jisu Kim (Dispatch)>
