RIIZE will present a special collaboration with the Los Angeles Tourism Authority.

On the 12th, the LA Tourism Organization launched its global advertising campaign "Now Playing" on-air. It contains a metaphor for LA in a movie and the meaning of inviting travelers from all over the world to the LA red carpet. 

Six series of videos have been produced with prominent studios and artists. These videos introduce LA's main travel themes and tourist spots. 

In particular, "Get A Guitar" was selected as the background music for the campaign video that will be on air in Korea. "Get A Guitar" is RIIZE's debut song.

The LA Tourism Organization paid attention to the music video of "Get a Guitar" and actively proposed it. RIIZE filmed the music video for its debut song at a beautiful tourist attraction in LA.

This campaign will be the largest investment ever by the LA Tourism Organization. It is the largest ever in Korea. It will be able to get closer to the 2040 generation who are the targets of LA tourism. 

Adam Burke, commissioner of the Los Angeles Tourism Authority, said, "We are launching an advertising campaign with the K-pop star group RIIZE. It will help strengthen the recovery of LA tourism in the Korean market."

Meanwhile, RIIZE will start the "2024 RIIZE Fan-Con Tour Rising Day" at Jamsil Indoor Gymnasium in Songpa-gu, Seoul from May 4th to 5th. 

RIIZE will visit nine regions around the world, including Seoul and LA. It will meet global fans more closely. 

<Photo=SM Entertainment>

<Translated by=Jisu Kim (Dispatch)>