Jisoo of BLACKPINK will lead Dior Beauty's hand cream global campaign.

Dressed in an all-white look in the recently released campaign photo, Jisoo showed off her elegant beauty. She posed with the product and exuded a luxurious atmosphere that matches Dior's brand image.

Christian Dior Beauty announced on the 15th that it will launch 'NEW Dior Le Baume - Houndstooth Limited Edition' to commemorate the 1st anniversary of hand cream 'Dior Le Baume'. This product features Dior House's design code, 'Houndstooth', in pink color and will be released exclusively in Korea for the first time globally.

Jisoo, Dior's global ambassador, was selected as the face of the global campaign. 'Dior Le Baume' was released exactly in June of last year, and was pre-released through Jisoo's solo debut music video 'FLOWER' on March 31st.

<Photo=Dior>

<Translated by=Jisu Kim (Dispatch)>