On May 3, CELINE released a new campaign image with the brand's global ambassador, NewJeans' Danielle.
Filmed in Paris in April, Celine's artistic director, Hedi Slimane, led a series of processes from selecting artists to styling and filming.
Danielle wears the Celine Women's Summer 24 "LA COLLECTION DE LA BIBLIOTHÈQUE NATIONALE" collection by Hedi Slimane, a leather chasseur jacket, a triomphe leather jacket, and a Celine Victoire bag, all designed by Hedi Slimane, to create an elegant and sophisticated look.
Meanwhile, NewJeans will make a comeback with a new double single, "How Sweet" on the 24th. The music video for "Bubble Gum," which was released on the 27th of last month, has been well received for its refreshing beauty, and has received more than 21.5 million views on YouTube.
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<Translated by=Meenyoung Lee>