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ATEEZ To Open Up Its New Album's Wolrdview
by. Meenyoung

ATEEZ continues its legacy through the new album's worldview.

Since their debut album, ATEEZ has been building a differentiated world view through solid narratives by presenting "TREASURE," "FEVER" and "THE WORLD" series.

In 2018, "ATEEZ" made its debut in the K-pop world with the album "Treasure." They began their long journey to the bigger world and opened the world with a story of searching for "treasure."

ATEEZ then introduced the "Fever" series, which is a prequel of "Treasure" and depicts the fever of youth that each of them had. Through 'INCEPTION,' 'THANXX,' and 'I'm The One,' ATEEZ realized its unique worldview by telling a musical narrative of people relying on each other to keep moving forward despite difficult circumstances.

Since then, ATEEZ has peaked its worldview with the "The World" series, which is rushing toward freedom in a new world. They have made bold operations to change the oppressed and controlled places where emotions cannot be felt, and they have properly imprinted their distinct colors by expressing these narratives with ATEEZ's own pleasant energy.

ATEEZ not only provided a strong sense of immersion with elaborate and detailed storytelling in each series, but also expanded the world view by giving a smooth narrative. In addition, it helped people enjoy music from various angles by conveying the message they wanted to convey through the album into symbolic elements in the world view.

In particular, this connection between ATEEZ and fans has sparked a heated response from K-pop music fans around the world, consistently showing the team's unique identity through the worldview.

As such, ATEEZ, which is solidifying its team's identity, will return with its 10th mini album, "Golden Hour: Part 1." Global fans are paying attention to the "Golden Hour" series, which will capture ATEEZ's most dazzling moments, and the new report, which marks the first.

ATEEZ's 10th mini album "Golden Hour: Part 1" will be released at 1 p.m. on the 31st.

<Translated by=Meenyoung Lee>


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