NewJeans will launch a global campaign with YouTube shorts.

NewJeans released the teaser of "The How Sweet Challenge coming soon on YouTube Shorts!" on their official YouTube channel at midnight on the 22nd.

The teaser showed the rabbit character, the symbol of Bunnies, visiting landmarks in major cities around the world, including Seoul, New York, London, and Tokyo. Keywords such as "Youtube Shorts" and "How Sweet" also appeared, signaling a challenge promotion to celebrate the release of new songs.

NewJeans' new double single "How Sweet" will be released at 1 p.m. on the 24th. The single will have four tracks: the track "Bubble Gum," and the instrumental track of each songs.

“How Sweet” is a bouncy hip-hop-style song based on Miami Bass, which is expected to showcase a new style of NewJeans. “Bubble Gum” has a simple drum pattern with a cool sound, adding to the refreshing charm of NewJeans.

The music video of "Bubbel Gum," which was pre-released on April 27, is gaining huge popularity early on as it contains all the inoccent naturalness of the music video.

The music video for "How Sweet" will be released at 4 p.m. on the 24th, three hours after the release of the song. Soon after, NewJeans will perform on KBS2's "Music Bank" for the first time. The company plans to release various contents including the "How Sweet" performance video at midnight on Saturday to entertain global music fans.

The agency ADOR said, "We recommend that you enjoy the music video after listening to the music video first," and added, "Please enjoy the new music and performance together until the first music broadcast that follows immediately after watching the music video."

Meanwhile, NewJeans appeared on the "Korea On Stage" at the Heungryemun Square in Gyeongbokgung Palace on the 21st, drawing attention with a parade of hit songs such as "Ditto," "ETA," and "Super Shy." Notably, the special performance of "Cool With You," which was showcased at the Gyeongbokgung Palace for the first time as a K-pop girl group, was impressive. "I'm happy to be able to perform in front of you before the new song's release on the 24th. Please show your support for our new album," NewJeans said.

<Photo=Ador>

<Translated by=Meenyoung Lee>