On the 30th, JYP Entertainment's 4th Division, SQU4D, acknowledged suspicions surrounding an alleged staged sound incident at a recent university festival through a statement on their fan community. They confirmed that the incident was orchestrated as an event to elevate the atmosphere.
NMIXX had participated in Shinhan University's festival on the 27th. During their performance of the second single title track "DICE," a supposed accident occurred where the background music (MR) stopped playing.
Videos of the incident circulated online, showing the members continuing their performance without hesitation, receiving praise for their live singing abilities that closely matched the original track.
However, it was revealed that the sound mishap was not an accident but a planned act involving the agency. Shinhan University's student council stated, "The sound accident involving NMIXX was a pre-arranged performance."
This revelation has sparked criticism, with some accusing the act of deceiving the audience. There are also speculations that this might have been a viral marketing strategy aimed at promoting the group.
The agency apologized, stating, "We regret not considering that the event might cause confusion and inconvenience to the audience and fans."
Regarding whether the members were aware of the plan, the agency clarified, "To ensure a natural reaction, NMIXX members were not informed about the event beforehand."
<Below is the full statement from JYP Entertainment:>
Hello, this is SQU4D.
The sound incident during NMIXX's performance at Shinhan University's festival was an event planned to enhance the atmosphere, with the details shared with the organizers and an event-specific audio track used.
However, to maintain a natural performance, NMIXX members were not informed about the event in advance.
We apologize for not considering the potential confusion and inconvenience caused to the audience and fans by this event. We will take care to prevent such incidents from happening again in the future.
We sincerely apologize once again to the audience and fans who supported NMIXX at the festival.
Thank you.
<Translated by=Meenyoung Lee>
