The group 'ZEROBASEONE' has partnered with digital IP entertainment company IPX (formerly Line Friends) to open a pop-up store.

According to IPX on the 31st, from May 31 to June 9, a pop-up store celebrating the release of ZEROBASEONE's mini album 'You Had Me at HELLO' will be held at the Line Friends Store in Gangnam.

This pop-up store is themed around their new release 'You Had Me at HELLO,' showcasing a vibrant summer concept that encapsulates the intense energy of the sun, allowing fans to experience the diverse charms of the nine members. In commemoration of their first anniversary, fans will also get to see official merchandise featuring 'Zeroni,' a character created through the collaboration between ZEROBASEONE and IPX. Additionally, there will be a photo zone designed as a bus stop where fans can take commemorative photos.

Beyond the pop-up store, ZEROBASEONE is collaborating with over 700 'Life4Cuts' photo booth locations worldwide, including the US, UK, and Japan. Until July 1, fans can use nine individual and three unit-themed frames. In Korea, the exterior walls of four offline stores are adorned with ZEROBASEONE's photos, offering a unique visual attraction.

Meanwhile, their mini album achieved over one million sales within a day of release, making them the first K-pop group to reach 'million-seller' status with three consecutive albums since their debut. The new album topped the iTunes 'Top Album' chart in 23 regions worldwide. Additionally, the title track 'Feel the POP' earned them four wins on music shows.

<Translated by=Meenyoung Lee>