On the 31st, Niantic announced that it has chosen Aespa, a girl group under SM Entertainment, as the new advertising models for its augmented reality (AR) game 'Pokémon GO.' This collaboration between a leading K-pop group and a globally popular game is expected to create a synergy that will enhance their worldwide popularity.

Starting today, TV commercials featuring aespa will be unveiled. The commercial content shows the aespa members diving into the world of Pokémon GO, exploring various Pokémon habitats, and searching for Pokémon residing in different regions.

Additionally, from June 3 to June 17, an event called 'Aespa Pick! Aespa-type Pokémon' will be held on Pokémon Korea's official Instagram channel. The event will be a quiz format where participants guess the Pokémon preferred by the Aespa members. The correct answers will be announced on Pokémon GO Korea's official Instagram on June 24. Winners will be selected through a draw to receive Polaroid photos and autographed albums from Aespa members, as well as Pokémon GO in-game items.

A Pokémon GO representative stated, "This collaboration with Aespa and Pokémon GO aims to celebrate and provide a unique experience. It offers an opportunity to learn about the Aespa-type Pokémon that the members like. We hope this project will bring new fun and motivation to our users."

<Translated by=Meenyoung Lee>