Sunwoo of THE BOYZ was selected as a global fashion brand ambassador.

According to his agency IST Entertainment on the 12th, THE BOYZ Sunwoo was selected as a new ambassador for a fashion brand.

This appears to be in line with the brand's goal of fusing music and fashion with Sunwoo's identity. Sunwoo and designer Mike Amiri first met and spoke at the '2024 Fall/Winter Runway Show' held in Paris in January 2024, and since then, the two have formed a bond over their shared love of music, style, and artistic freedom, forming a deep relationship. It continued.

The brand expressed its affection, saying, "The selection of rising icon Sunwoo as an ambassador represents the evolution of the brand spirit. He reflects the brand's musical and cultural roots and global vision. We are very happy to welcome Sunwoo as a member of our family." .

Sunwoo said, "The 2024 Fall/Winter show was the first runway I attended, and I was able to feel the intimacy between my identity and the brand that combines music and fashion. As a performer, clothes express myself and provide messages that fit my music." “The brand and I share the same language as a way to communicate,” he said.

Meanwhile, THE BOYZ, a group to which Sunwoo belongs, achieved significant results by releasing the second full-length album 'PHANTASY' Part 3 'Love Letter' in March and occupying the top positions in music, album, and global charts. They will hold 'THE BOYZ WORLD TOUR: ZENERATION II' at the KSPO Dome (former Olympic Park Gymnastics Stadium) for a total of three days from July 12th to 14th.