Boy group ZEROBASEONE has made a strong presence in the Japanese archipelago.On 20 June, ZEROBASEONE (Sung Hanbin, Kim Ji-woong, Zhanghao, Seok Matthew, Kim Tae-rae, Ricky, Kim gyuvin, Park Gun-wook, and Han Yu-jin) were selected as campaign models for three branches of SHIBUYA109, a popular shopping mall located in the heart of Tokyo and Osaka, Japan, for the summer season, according to their agency Wakeone.

This is the first time since its debut that ZEROBASEONE has been a campaign model for a major shopping mall. During the campaign period (1 July to 15 July), photos of ZEROBASEONE will be posted inside and outside the mall, as well as a pop-up store where customers can meet the limited edition MD. In addition, special photo zones will be set up throughout the mall, and ZEROBASEONE's song will be used as the mall's BGM.

As part of the collaboration with IPX (formerly Line Friends), ZEROBASEONE will open pop-ups in Gangnam and Busan, followed by six overseas locations including Shanghai, Guangzhou, Bangkok, Taipei, Jakarta, and Tokyo. This is the first collaboration with a large Japanese shopping mall, proving once again its global popularity.

Meanwhile, ZEROBASEONE will embark on its first overseas tour "2024 ZEROBASEONE THE FIRST TOUR" in eight cities around the world, starting with Seoul on 20-22 September.

Prior to this, ZEROBASEONE will perform at the Tencent Music Entertainment Awards 2024, a large music festival in Greater China in July, and Summersonic 2024, the largest urban music festival in Japan in August.