IVE is back with a new song that will be responsible for summer playlists.

On the afternoon of the 24th, Starship Entertainment released a concept photo of IVE's new song "SUMMER FESTA," a partner of the "2024 Pepsi Campaign," on their official SNS.

The members showed off their stylish charm in refreshing lime-coloured outfits. Their mesmerising postures and perfect visuals created a synergy. The cool atmosphere raised expectations for the new song.

IVE will release 'Summer Festa' on the 28th at 6pm. It is a collaboration with Pepsi. This is the second year in a row that IVE has released a collaboration song, following last year's 'I WANT'.

An Yu-Jin will lead the Pepsi campaign in 2021. In 2022, Jang Won-young and Lee Seo joined her. Last year, they filmed an advert for IVE COMPLETE.

Meanwhile, IVE is in the midst of its first world tour, 'Show What I Have'. It will tour 27 cities in 19 countries around the world. An encore tour in Seoul is scheduled for August.