SEVENTEEN member Mingyu showed off the side of a pictorial master.

Italian luxury jewellery brand Bulgari has unveiled a new editorial with its local ambassador, SEVENTEEN's Mingyu. Shot in a cosy and atmospheric setting, the campaign highlights the unique charm of SEVENTEEN's Mingyu and how Bulgari's various watch collections, including the iconic Octo collection and Bulgari Bulgari, are effortlessly combined in a variety of looks.

Among the Bulgari collections that Mingyu showcased in the photoshoot, the Octo Finissimo line is known to be a favourite of Mingyu's as it is the watch collection that he displayed at the Octo Finissimo pop-up in early June.

"We will release behind-the-scenes photos on the brand's official KakaoTalk channel on the 28th," Bulgari said.