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An Yu-jin, goddess of geek chic jeans

Group IVE's An Yu-jin showed off her jeans goddess figure.

Fashion brand Mardi Mercredi unveiled a new denim collection with muse An Yu-jin on the 8th.

Through the denim collection announcing the start of the FW (Autumn Winter) season, denim pants reinterpreted with the brand's unique classic sensibility were introduced. Bootcut denim in three colors: blue, navy, and black has a slim line that fits the silhouette and a flare fit style that naturally extends from the knees, making your legs look longer.

The brand said, “It is a highly versatile item that can be worn daily regardless of the season. In addition, the mid-rise design makes it comfortable to wear, and the brand’s identity is emphasized with a leather label engraved with ‘Flower Mardi’.”

A new lineup of t-shirts, sleeveless shirts, and sweatshirts that match well with the new denim line was also revealed. Slim fit t-shirts and sleeveless tops with simple lettering logos, and cheerful and trendy crop t-shirts and scoop back t-shirts can create a stylish look.

Mardi Mercdi also unveiled a new denim campaign with Yujin. An Yu-jin, who perfectly mastered the simple yet sophisticated geek chic style, presented a classic outfit that everyone would want to copy, using only basic items such as denim, T-shirts, and glasses.

An Yu-jin showed off a simple yet chic mood with bootcut denim and a cropped t-shirt that made her perfect proportions stand out even more, and she matched it with eyewear that further highlighted the geek chic mood, completing a nonchalant yet sophisticated aura.

Mardi Mercdi's 24FW denim collection will be released exclusively at the brand's official online store starting on the 8th, and can be enjoyed with a 10% discount and 10% coupon benefit. In addition, various promotions will be held, such as giving away An Yu-jin's signed Polaroid through the official SNS event.

The offline pop-up store of the denim collection is scheduled to be held from the 19th at Mardi Mekrdi’s complex cultural space ‘Noir Mardi Mekrdi’ located in Hannam-dong, Yongsan-gu, Seoul. Detailed information can be found on the brand's official website and SNS channels.

Meanwhile, IVE, a group that Yujin An belongs to, recently completed a South American tour from Mexico to Chile as part of her first world tour ‘IVE THE 1ST WORLD TOUR ‘SHOW WHAT I HAVE’.’

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