It's a match made in heaven. SEVENTEEN's Hoshi has been selected as a brand ambassador for global lifestyle brand DIESEL.

DIESEL announced the news on the 16th, saying, "As a global K-pop icon, Hoshi's charisma and talent, as well as her confident self-expression on stage, are perfectly aligned with DIESEL's ethos. Diesel's energy and brand message will be further enhanced through this partnership," the company said.

Hoshi has continued to build on her relationship with the brand, participating in global events such as the FW24 fashion show in Milan in February this year and the opening of Diesel Shibuya in May. "I am delighted to join the Diesel family as a brand ambassador. I look forward to showcasing various aspects of my life with Diesel," said Hoshi on being selected as an ambassador.

Recognising the importance of the Asia-Pacific market, Diesel will open its third and largest store in the country on 20 October, designed by creative director Glenn Martins. Hoshi will attend the opening event as part of her ambassadorial activities to celebrate the brand's milestone.