Actress Kim Ji-won showed off her elegant beauty.
The royal skin science luxury brand ‘THE WHOO’ has released its first pictorial with its new muse, Kim Ji-won, as it is rebranding.
In this pictorial, Kim Ji-won’s elegant and luxurious atmosphere goes well with THE WHOO’s rebranding mood. Although styling is minimal, Kim Ji-won’s unique beauty draws attention.
The radiant skin and deep eyes create a deeper sense of nobility and elegance, drawing admiration.
Since last year, THE WHOO has been rebranding in the direction of increasing differentiated customer value while maintaining its brand heritage, solidifying its position as a global luxury brand.
The brand is continuing its reputation as a representative luxury cosmetics brand in Korea by presenting unique and luxurious packaging designs with its unique aesthetic.
The Whoo marketing manager said, “The Whoo, which pursues the aesthetics of beauty that comes from deep within and a subtle elegance that blooms without trying to show it off (THE MOST REFINED BEAUTY), has realized true luxury based on the heritage discovered in our unique royal culture.
Actress Kim Ji-won is an actress who has been loved by the public for a long time, and I think her elegant and refined image will create a synergy effect.” He added, “Please watch The Whoo’s new face and the luxurious beauty that it brings to life.”
Kim Ji-won, who has become the new face of The Whoo, showed off her elegant charisma in the recently popular drama “Queen of Tears,” imprinting her image on many people once again.
She will continue to actively work as The Whoo’s muse in the future, and The Whoo and Kim Ji-won’s first campaign video will be released sequentially, starting with the first shorts on August 1st.