RIIZE has been spotlighted by leading US media outlets.

On the 27th (Korean time), Bloomberg released a new episode of its own documentary series 'Bloomberg Originals' through its homepage.

It provided an analysis of the K-pop business. "Hundreds of concerts, thousands of artists, and millions of fans have made K-pop a $9.3 billion industry," it said.

RIIZE was introduced as a K-pop artist with global potential. The documentary included their choreography practice, music videos, new song performances, and interviews.

In particular, 'Bloomberg Originals' visited RIIZE's first fan concert tour 'RIIZING DAY' held in Los Angeles, USA in May.

It covered everything from various angles. It included the fan concert preparation process, RIIZE's on-stage appearance, and even behind-the-scenes footage. We also heard the story of BRIIZE (fandom name) gathered at the concert hall.

SM Wizard Production General Directors Kim Hyung-kook and Lee Sang-min also appeared. The two produced RIIZE's music. They personally explained global strategies, etc.

Sullina Ong, Spotify Global General Manager, analyzed, "Artists like RIIZE figure out a style that appeals to young audiences and express it through music."

Meanwhile, RIIZE is scheduled to debut in Japan on September 5. They will release their first single, "Lucky."