Actress Kim You Jung has been named the new Asia Pacific (APAC) brand ambassador for BOBBI BROWN.

Kim You Jung's career as a child actress and recent roles as an elegant leading lady in romantic dramas such as 20th Century Girl and My Demon make her a perfect fit for the brand's philosophy of celebrating beauty in her own way.

"We chose Kim You Jung as the face of Bobbi Brown because we believe that the brand's luxurious and elegant feel aligns well with the image she has portrayed in her dramas and films," said Karin Tran, Vice President/General Manager, Asis-Pacific.

Kim You Jung shared that she is looking forward to working with Bobbi Brown as she shares the brand's philosophy of pursuing natural beauty and individual expression.

Meanwhile, Kim You Jung will be introducing her own various looks and make-up tips through her collaboration with Bobbi Brown.