Stray Kids has captured the attention of fans with a unique mood track.
On the afternoon of the 5th, Stray Kids released a music video teaser for 'JJAM', a track from their mini album 'ATE', on their official SNS. It foreshadows an interesting development.
In the video, the eight members carry out a secret task in a dark space. They act confidently with red jam on their faces, but then start to panic when they see an unknown person.
In the end, they run away as if they are being chased by a sense of fear, and the video ends with them being startled by a broken glass bottle. The unique directing and acting using jam, and the dark lighting reminded me of a gloomy horror movie trailer.
'JJAM' is a song that stands out with its colorful composition that starts with an intense synth sound. It is full of Stray Kids' unique and cheerful charm.
Bang Chan and Changbin of the group's producing team 3Racha wrote and composed the lyrics themselves. It incorporated Stray Kids' musical characteristics. It ranked 9th on the 'World Digital Song Sales' chart of the US Billboard chart.
The new album 'ATE' is Stray Kids' first comeback this year. It incorporated their unique identity. The album title also contained the ambition to 'eat up the music market this summer'.
The plan became a reality. It started off at No. 1 on Billboard's main album chart 'Billboard 200'. It ranked at the top for five consecutive albums. This is an unprecedented record for a group around the world.
It ate up the global charts. It ranked No. 1 on the latest album chart of the French Phonographic Association. Stray Kids' 'Chick Chick Boom' settled in at No. 30 on the UK's 'Official Singles Chart Top 100'.
Meanwhile, Stray Kids will kick off their new world tour 'Dominate' at the Case4 Dome in Olympic Park, Songpa-gu, Seoul from the 24th to the 25th and from the 31st to September 1st.