Italian luxury brand Gucci announced on the 8th that it has selected BTS Jin as its new global brand ambassador.

Since its debut in 2013, BTS has established itself as a global artist, winning the Billboard Music Awards' Top Social Artist category several times and becoming the first Korean artist to top the Billboard Hot 100 chart.

Jin released his first solo single, 'The Astronaut', in October 2022, revealing a new side of himself as an artist.

As a future Gucci global brand ambassador, Jin will participate in various initiatives and events that will promote and share the house's innovative spirit.