Actor Byeon Wooseok Power is making waves in the advertising world.

On the 23rd, Clinique, where Byeon Wooseok is a model, said, “We have been selling out of products since the selection of Byeon Wooseok as a model.”

The brand said that one product, called Byeon Wooseok Lip Oil, has been selling out of stock one after another since its online availability.

A representative from the brand said, “Interest in the product has skyrocketed since the release of Byeon Wooseok's photoshoot,” adding, “We are securing quantities so that it can be purchased online and offline as early as September.”

Byeon Wooseok rose to stardom when he played the role of Ryu Sun Jae in tvN's “Lovely Runner. He recently went on a fan meeting tour in Asia and is currently considering his next project.