LeSserafim painted a New York City landmark in the team's official colors.
LeSserafim attended the Empire State Building lighting ceremony on Nov. 11 (KST). In honor of the release of his fourth mini album, CRAZY, LeSserafim shined in Fearless Blue.
'Fearless Blue' is LeSserafim's signature color. It represents the highest temperature of the stars. The color captures the fearlessness of LeSserafim and Fearnot (their fandom name).
“We are honored to light up the Empire State Building, a living piece of New York's history and an international symbol, in Fearless Blue,” they said.
Introducing 'Fearless Blue' “(The official color) represents passion, independence, strength, hope, and dreams. It's a perfect match for what our collaboration stands for.”
The event was held in collaboration with the international non-governmental organization Make-A-Wish Foundation. We introduced the campaign for children with incurable diseases and encouraged people to participate.
The event was met with great interest. New York City officials posted a welcome message on official social media. The venue was packed with media and fans.
LeSserafim says, “It's even more meaningful to know that the lighting ceremony will benefit the Children with Incurable Diseases campaign. I'm happy to be able to make a good impact,” he said.
Meanwhile, LeSserafim's song of the same name peaked at No. 76 on the Billboard Hot 100 (14th). It's a new career high.