Kim Ji-won is Bulgari's newest ambassador.

BVLGARI today announced the appointment of actress Kim Ji-won as its new brand ambassador.

Bulgari said it chose Kim Ji-won as its new ambassador because her colorful charm, trendy style, and bright, positive personality perfectly represent the brand's identity.

Kim Ji-won, who has demonstrated her acting prowess and classic yet contemporary charm in a variety of roles, will represent the brand's all-encompassing image as the first Korean house ambassador for Bulgari jewelry and watches, as well as Bulgari perfumes.

“Bulgari is a beautiful brand that has been loved all over the world for a very long time, and I am very happy to be part of its magnificent history as a representative ambassador. I am looking forward to a new journey with Bulgari as it continues to transform and reinvent itself into the past, present and future.”

Meanwhile, Kim Ji-Won gained much love this year for her role in the tvN drama Queen of Tears.