Karina, a member of the group Aespa, ranked first in the idol personal brand reputation.

The Korea Enterprise Reputation Research Institute extracted 119,640,245 pieces of big data on 1,730 idol individual brands from August 26, 2024 to September 26, 2024 to analyze the idol individual brand reputation big data and analyzed the brand reputation index by consumer participation index, media index, communication index, and community index for idol individual brands.

The brand reputation index is an indicator created through brand big data analysis, finding that consumers' online habits have a great influence on brand consumption. Through the analysis of idol individual brand reputation, positive and negative evaluations, media interest, and consumer interest and communication volume for idol individual brands can be measured. It also included monitoring and risk assessment by the idol brand reputation editor.

According to Koo Chang-hwan, the director of the Korea Corporate Reputation Research Institute, "In the September 2024 idol individual brand reputation rankings, the Aespa Karina brand ranked first. In link analysis, the Aespa Karina brand was highly analyzed with the words 'fascinating, participating, and proving', and in keyword analysis, 'Supernova, Milano, and Synchroyou' were highly analyzed. In the positivity/negativity ratio analysis, the big data positivity ratio was recorded at 92.46%." The top 30 idol individual brand reputation rankings for September 2024 were analyzed to be: aespa Karina, Ive Jang Won-young, Girls' Generation Taeyeon, aespa Winter, Ive Ahn Yu-jin, BTS Jin, Red Velvet Joy, Red Velvet Irene, Ive Gaeul, Astro Cha Eun-woo, Twice Nayeon, Ive Ray, Blackpink Jennie, Seventeen Jeonghan, Red Velvet Wendy, Ive Liz, Ive Lee Seo, Seventeen Mingyu, Wanna One Kang Daniel, aespa Ningning, Seventeen Wonwoo, Block B P.O, Oh My Girl YooA, Oh My Girl Arin, BTS Jimin, Seventeen Hoshi, Blackpink Jisoo, The Boyz Juyeon, Red Velvet Seulgi, and Seventeen Jun.