"Love yourself just the way you are." (Jennie)

BLACKPINK's Jennie spreads positive energy to women around the world with her new single 'Mantra.' On October 11 at 9 AM KST, Jennie released 'Mantra' on various music platforms.

'Mantra' is a powerful and energetic pop-dance track. Jennie's laid-back and sensual vocals leave a strong impression, creating a unique addictive feel with her chant-like singing.

The lyrics convey a message of confident self-assurance. It encourages everyone to shine in their own way and confidently embrace their unique charm.

Jennie stated, "'Mantra' is the perfect song to start a new era. I believe it will not only make fans happy but also showcase a new side of me as a solo artist."

She added, "This song was inspired while recording in Los Angeles. I hope listeners can feel the positive energy."

The music video was directed by Tanu Muino, who has worked with global artists like Lil Nas X, Harry Styles, Doja Cat, and Cardi B.

Jennie's music video is also receiving a lot of attention. It captures her sexy, provocative, and passionate moods in a variety of ways. The group choreography with female dancers during the chorus is a highlight that invites repeat views.

Jennie's solo track is already gaining strong reactions both domestically and internationally. Rolling Stone praised the song as "captivating," while Vogue expressed confidence that, like 'You & Me' and 'Solo,' 'Mantra' would undoubtedly make a huge impact.