The pop-up store celebrating the release of NCT WISH's first mini-album was a resounding success.

The pop-up store, titled "LET'S GO STEADY", was held to commemorate the release of NCT WISH's first mini-album "Steady". From September 24 to October 13, it was held on a large scale at Under Stand Avenue, located on Wangsimni-ro, Seongdong-gu, Seoul, creating a buzz throughout the Seongsu-dong area.

The pop-up store sold out quickly, with slots reserved exclusively for NCT WISH official fan club members. Offline reservations also drew over 1,000 people in line each day, leading to early closures for reservations due to high demand.

The store was themed around the home of Cupid, who has fallen in love, reflecting the identity and album concept of NCT WISH. The exterior, living room, bedroom, and hallway were designed with a poetic and dreamy atmosphere, offering fans a unique experience as if they were invited into NCT WISH's home.

Visitors could take commemorative photos in photo zones and in front of sculptures that replicated the album's jacket images. They could also discover hand-drawn pictures and autographs left by the members, creating special memories. The building exterior, wrapped in NCT WISH imagery, attracted the attention of passersby, drawing them in as well.

NCT WISH's first mini-album "Steady" surpassed 800,000 pre-orders, breaking their own record for first-week sales by a debut artist this year. They also topped major domestic music charts, claimed their first No. 1 on a terrestrial music show, and achieved No. 1 on major Chinese music charts, further proving their growing influence.