SM Entertainment has unveiled plans for a special stage to celebrate its 30th anniversary.

On October 23, SM Entertainment (SM) posted a teaser image for ‘SMTOWN LIVE 2025’ on its official SMTOWN social media channels.

The teaser features a dynamic visual of waves spreading outward, building anticipation for the joint concert planned in honor of the company’s 30th anniversary.

SM will hold the 'SMTOWN LIVE' concert on January 11-12, 2025, at the Gocheok Sky Dome in Seoul. This will mark the agency's first domestic concert in approximately two years and five months since their 2022 Suwon performance.

Following the Seoul concert, the event will continue across North America, Europe, and other regions, with all SM artists participating. The company aims to deliver an extraordinary stage, reuniting with fans worldwide, known as "Pink Blood."

An SM representative shared, "We will present a stage that showcases the heritage built over 30 years, captivating global audiences with a flawless performance."

In addition to the concert, SM is planning various online and offline campaigns to celebrate its 30th anniversary, including an album release project.