ILLIT Captivates with Quirky Performance in 'Tick-Tack'

On November 17, ILLIT released a performance music video for their follow-up track Tick-Tack from their second mini-album I'll Like You via HYBE Labels' official YouTube channel.

The video begins with ILLIT delivering bouncy choreography to unique mechanical sounds, immediately grabbing attention. Set in the familiar locations of the original Tick-Tack music video—the cabinet-filled room and tennis court—the group showcases their performance from various angles.

The choreography is as addictive as the song's catchy lyrics and melody. ILLIT exudes playful charm through expressive facial acting and signature moves, such as mimicking photo-taking with their fingers and the peek-a-boo-inspired "Kkakkung Dance." These moves are gaining traction on TikTok and other short-form platforms, sparking a potential challenge trend.

Tick-Tack is a pop track that captures the chaotic whirlwind of inner thoughts. Its unique lyrics compare a mix of emotions—what one wants to show versus what one wants to hide—to a cluttered cabinet. The song resonates with teenagers who grapple with wanting to appear both youthful and mature. The main music video for the track surpassed 10 million views within 16 hours of its release, highlighting its growing popularity.