Actor Byun Woo-seok has revealed stunning new visuals in a winter campaign shoot.
On November 19, outdoor brand Discovery Expedition released additional photos and videos from its winter gorpcore down collection, featuring its brand ambassador Byun Woo-seok.
Set against the pristine snowy landscapes of New Zealand, the campaign highlights Byun Woo-seok's dynamic charm as he showcases Discovery's latest offerings.
The actor captivates with his active exploration of the outdoors, embodying the joy of adventure. His radiant visuals, shining brighter than the New Zealand snowfields, leave a lasting impression.
A brand representative noted, "Discovery’s 24FW gorpcore down lineup strengthens its reputation as a leader in the padded outerwear market. It features exceptional functionality with elevated gorpcore silhouettes and luxurious puffer styles, perfect for both urban and outdoor settings."
In addition to his professional endeavors, Byun Woo-seok has shown his philanthropic spirit. In late October, he donated 300 million KRW to Severance Hospital to support pediatric patients.
Byun Woo-seok began his career as a model in 2010 before transitioning to acting in the 2016 tvN drama Dear My Friends. He garnered significant attention this year for his role as Yoo Sun-jae in the tvN drama Run Away with Sun-jae, which concluded in May and sparked a cultural phenomenon.
Following the show’s success, Byun Woo-seok embarked on a sold-out Asia tour. As a sought-after model, he represents top brands such as Discovery and was recently appointed as an ambassador for luxury brand Prada.