GFRIEND will return to their fans in celebration of their 10th debut anniversary.

Source Music announced on the 2nd, "GFRIEND will release their special album Season of Memories on January 13, with a pre-release of the title track on January 6 at 12 PM."

A concert has also been confirmed. GFRIEND will hold a solo concert titled GFRIEND 10th Anniversary Season of Memories on January 18–19 at the Olympic Hall in Seoul's Olympic Park.

A teaser poster heightened anticipation, showing the six members playing in a snow-covered field. Fans expressed excitement at seeing the group's complete lineup again.

The special album and concert are part of a project commemorating GFRIEND's 10th debut anniversary. The six members shared their desire to create cherished memories for their fans.

A representative stated, "This will be an opportunity for fans and music lovers alike to reminisce about GFRIEND's numerous hit songs and unforgettable moments shared with their fandom, BUDDY."

On the same day, a logo promotion for the new album was also unveiled. It started with the iconic intro of Me Gustas Tu (2015), accompanied by fan chants. A cascade of shining stars followed, revealing a refreshed team logo.

GFRIEND debuted on January 16, 2015, with hits like Glass Bead, Me Gustas Tu, Rough, and MAGO. Each release achieved remarkable success.

Known for their "Power Innocence" concept, GFRIEND captivated fans with their combination of pure charm and synchronized choreography. Their emotional, nostalgic, and dreamlike music appealed to both their fandom and the public.