China has continued the illegal distribution of Netflix's original series Squid Game Season 2, following similar actions with the previous season. Professor Seo Kyung-duk of Sungshin Women's University has urged, "It is time for the Chinese authorities to take active measures."
On December 31, Professor Seo wrote on social media, "As with the release of Season 1 of Squid Game, 'pirate viewing' in China has become routine. What is even more astonishing is their complete lack of shame about it."
Currently, Netflix is not officially available in China. However, on the Chinese social media platform Douban, Squid Game 2 has a rating of 6.4 out of 10, with approximately 60,000 reviews, suggesting a high likelihood of illegal viewing.
Professor Seo pointed out, "China has so far freely exploited the image rights of Hallyu stars and manufactured counterfeit goods for their profit. It is clear that the Chinese authorities have turned a blind eye to these actions for a long time."
China's "double standards" are coming under criticism. During the 2022 Beijing Winter Olympics, for instance, strict enforcement of intellectual property rights was carried out under the pretext of protecting the Olympic mascot "Bing Dwen Dwen."
Professor Seo emphasized, "Respecting the cultural content of other countries is the first step to having their own culture respected. The authorities must conduct a concentrated crackdown on illegal activities by their citizens."