Lee Je-hoon is stepping into the role of a brilliant corporate strategist in JTBC's upcoming drama The Art of Negotiation. Dressed in a sharp suit, glasses, and striking silver hair, he is set to engage in a high-stakes battle of wits in the corporate world.

⚖️ A Bold Character Transformation

Playing Yoon Ju-no, an M&A (mergers and acquisitions) expert at Sanin Group, Lee Je-hoon embraced a dramatic physical transformation to embody the character's sharp, calculating nature.

"Yoon Ju-no's nickname is 'White Snake' (Baeksa). Personally, I took it to mean 'someone who thinks 100 times before acting.' The silver hair was a brilliant way to express his depth." — Lee Je-hoon

At the drama's press conference on March 6, held at Ramada Seoul Sindorim Hotel, the actor was joined by director Ahn Pan-seok, Kim Dae-myung, Sung Dong-il, Jang Hyun-sung, Oh Man-seok, Ahn Hyun-ho, and Cha Kang-yoon.

🎬 The Challenge of Silver Hair

Transforming into a white-haired negotiator in a modern drama was initially a daunting challenge for Lee Je-hoon.

The look was achieved through makeup, not a wig, requiring four extra hours of preparation daily. Director Ahn Pan-seok praised his dedication:
"He endured the long hours of hair and makeup every day, and he pulled it off flawlessly."

Lee Je-hoon admitted, "At first, I wasn't sure if I could pull off silver hair. But I took the leap, and now I'm incredibly happy with how it turned out."

💡 Redefining Negotiation

In preparing for the role, Lee Je-hoon gained a new perspective on negotiation.

"I never really thought of life as a constant negotiation. But while working on this drama, I realized that every choice we make is a negotiation with ourselves and others."

⭐ A Star-Studded Lineup

Lee Je-hoon leads a powerhouse cast, including Kim Dae-myung, Jang Hyun-sung, Sung Dong-il, and Oh Man-seok—all seasoned veterans known for their commanding performances.

"I'm so proud of this project. Working on this story with a director I deeply admire and alongside some of Korea's best actors has been an incredible honor."

📺 Why You Can't Miss The Art of Negotiation

Lee Je-hoon wrapped up by expressing his excitement:
"It's thrilling to see a drama like this being made in Korea. I wholeheartedly recommend it to viewers."

📅 The Art of Negotiation premieres on March 8 at 10:30 PM KST on JTBC.