IVE's An Yujin Named New Ambassador for Lacoste

An Yujin of girl group IVE has been selected as the newest ambassador for global lifestyle brand Lacoste.

On April 8, Lacoste unveiled images of An Yujin and officially announced her appointment as a brand ambassador. In the released photo, she poses confidently in a signature green Lacoste dress, her slender figure and charismatic gaze commanding attention and raising anticipation for her future collaborations with the brand.

Recognized as a top 4th-gen girl group member and a rising fashion icon among Gen Z, An Yujin continues to capture global fans with her vibrant, energetic charm and standout sense of style. Lacoste noted that her artistic presence and trendsetting flair align perfectly with the brand's image, making her an ideal representative.

In particular, Yujin's unique presence in the K-pop scene complements Lacoste's refined yet casual contemporary aesthetic. She is considered the perfect figure to represent the brand's core values in the Korean market simply by name.

As the new face of Lacoste, An Yujin stated,
"As a K-pop artist, I'm constantly trying new styles and taking on fresh challenges, which I believe reflects Lacoste's spirit. I'm excited to work with Lacoste and help share the brand's classic elegance not only in Korea but with the world."

An Yujin officially began her brand activities last month by attending the 2025 FW fashion show held at Roland-Garros Stadium in France. She will fully participate in Lacoste's 2025 SS campaign and is expected to take part in various domestic and global campaigns and activities as the brand's ambassador.

Meanwhile, IVE recently held their third fan concert, "IVE SCOUT," at KSPO Dome in Seoul on April 5–6. The group will kick off their Japan fan concert tour, "2025 IVE FAN CONCERT 'IVE SCOUT' IN JAPAN," starting in Aichi on April 12–13, followed by stops in four cities across Japan.