BTS's Jin is about to break hearts—with none other than actress Shin Se-kyung as his love interest in an emotional new music video.
On May 13, BigHit Music released the official poster for Jin's upcoming Echo title track Don't Say You Love Me on BTS's social media channels. The MV drops on May 16 at 1 PM KST, along with his second solo mini-album.
🎬 A Love at the Edge of Goodbye
The poster captures a couple at the final chapter of their relationship. Phrases like "Crossed gazes and tangled hearts" and "The bittersweet story of us" hint at the emotional complexity to come.
A second poster flips the mood—featuring Jin and Shin Se-kyung walking hand-in-hand under warm sunlight, their backs turned as if heading toward a hopeful memory.
BigHit confirmed: "The music video for 'Don't Say You Love Me' was filmed in a dramatized format. Actress Shin Se-kyung stars as the female lead opposite Jin."
🎵 Heartfelt Pop with a Cinematic Touch
Don't Say You Love Me is described as a melancholic pop ballad that transforms the pain of a fading relationship into subtle vocal expression, stripped-back production, and emotional clarity.
Jin's mini-album Echo will feature 7 tracks, including:
- Nothing Without Your Love (a Brit rock-style anthem)
- Cloud Journey (a dreamy, anime-inspired track)
- Loser (feat. YENA, a punk-pop banger)
- Rope It (his first try at country rock)
💿 A Comeback That Echoes Through Time
The Echo project encapsulates the emotional ripples of everyday life. Each track represents a different "echo" of Jin's journey through love, loss, and growth.
This release also marks Jin's first solo project since returning from military service—making Echo one of the most anticipated comebacks in K-pop this spring.
📅 Jin's Echo will be released worldwide on May 16 at 1 PM KST across all major streaming platforms.
[Photo Credit: BigHit Music]
