SEVENTEEN is turning Seoul into their celebration stage. To mark their 10th anniversary, the group is going all out with massive offline events, building-wrapping takeovers, and special fan moments that light up both HYBE HQ and the city.
🎉 HYBE HQ Becomes SEVENTEEN Land
On May 22, PLEDIS Entertainment unveiled a full-scale building wrap on the HYBE HQ in Yongsan, Seoul, featuring SEVENTEEN's official logo and a heartfelt anniversary message. The message, crafted by the members themselves, reflects their journey with fans—CARATs—and their promise to keep walking toward forever. The display will remain up through May 31.
The same message was shared during SEVENTEEN's fan meeting at Incheon Munhak Stadium in March, where the group vowed to "run toward eternity" with CARATs by their side.
💿 5th Full Album Ties the Message Together
Their new album HAPPY BURSTDAY embodies that spirit. Set to drop on May 26 at 6 PM KST, it showcases a reinvented SEVENTEEN—reborn through voluntary escape and self-transformation. The album represents their growth and continued evolution, a bold step closer to the "forever" they've promised.
"SEVENTEEN has challenged and grown nonstop over the past 10 years," said PLEDIS. "This new album marks the birth of a new SEVENTEEN, inching closer to eternity."
📸 Photo Zones, Sculptures, and a Park-Wide Celebration
The surrounding Han River area is also feeling the SEVENTEEN effect. A public park near HYBE has been transformed into a dedicated photo zone, featuring themed installations and sculptures tied to the new album and their 10th anniversary.
🎊 'B-DAY PARTY' on Sebitseom + 'BURST STAGE' on Jamsugyo
The offline event B-DAY PARTY kicks off May 23 on Sebitseom (Floating Islands). Fans can experience:
- SEVENTEEN History Zone
- Puzzle SEVENTEEN Game Zone
- New Album Merch Area
Then on May 25, SEVENTEEN will host a live performance titled B-DAY PARTY: BURST STAGE on Seoul's iconic Jamsugyo Bridge. With seats on the bridge and LED screens in Hangang Park, the event will be open to the public.
📅 New Album Drops May 26
Mark your calendars—SEVENTEEN's 5th full album HAPPY BURSTDAY drops on May 26 at 6 PM KST.
[Photo Credit: PLEDIS Entertainment]
