ENHYPEN is officially entering the court—but not with a ball in hand. The K-pop powerhouse group has been selected as the newest "Friends of the NBA", marking a high-profile collaboration between global music and U.S. professional basketball.

🏀 NBA x ENHYPEN: A Cultural Slam Dunk

On May 23 (local time), the National Basketball Association (NBA) announced via its official social media that ENHYPEN has joined the Friends of the NBA program—an initiative aimed at connecting the league with fans in the Asia-Pacific region through partnerships with iconic entertainers.

🎤 ENHYPEN: "We're Honored to Join the NBA Family"

The group shared their excitement:

"It's an honor to collaborate with the NBA. We look forward to creating unique and meaningful experiences for NBA fans around the world—beyond the stage."

💬 NBA's Statement on the Collab

NBA CMO Tammy Henault highlighted the cultural impact of K-pop:

"K-pop is at the center of global music and culture. We're excited to partner with ENHYPEN to deliver engaging content that merges sports and entertainment for fans worldwide."

📅 Upcoming Campaigns & Fan Events

ENHYPEN will take part in special promotions ahead of the NBA Finals, with regional campaigns launching in Korea and Japan. More collaborative content and activities will follow, with updates to be posted on the NBA's official website.

💿 Comeback on the Horizon

ENHYPEN's highly anticipated mini album 'DESIRE : UNLEASH' drops on June 5 (KST). Their synergy with the NBA adds an exciting new layer to an already thrilling comeback season.

[Photo Credit: NBA]